ASKO Singapore
Data Protection Policy
The K Word respects your privacy and is committed to protecting the personal data you share with us.
This Data Protection Policy explains how The K Word Pte. Ltd. collects, uses, discloses and protects personal data in relation to our website, social media channels, showroom, marketing activities, customer enquiries, product support and related services.
1. Who we are
The K Word Pte. Ltd. is the authorised distributor of ASKO in Singapore.
For the purpose of this policy, “The K Word”, “we”, “us” or “our” refers to The K Word Pte. Ltd. and our authorised representatives.
2. Personal data we may collect
Depending on how you interact with us, we may collect personal data such as:
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your name
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email address
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telephone number
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address or delivery location
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product interest or purchase details
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warranty registration details
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service or support requests
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messages sent to us through our website, email, forms, WhatsApp, social media or other channels
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website usage information, including cookies, device information, browser type, IP address and pages visited
We only collect personal data that is reasonably necessary for the purposes stated in this policy.
3. How we collect personal data
We may collect personal data when you:
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submit an enquiry through our website
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contact us by email, phone, WhatsApp, social media or other communication channels
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visit our showroom or attend an event
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register a product warranty
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request product support, service or after-sales assistance
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subscribe to marketing updates
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interact with our website, digital advertisements or social media pages
4. How we use personal data
We may use your personal data to:
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respond to enquiries and requests
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provide product information, quotations or recommendations
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process warranty registrations
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arrange delivery, installation, servicing or after-sales support
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manage customer relationships and service records
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improve our website, customer experience and marketing communications
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send updates, promotions or marketing messages where permitted
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measure the effectiveness of our website, advertisements and campaigns
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comply with legal, regulatory, accounting or business requirements
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protect our rights, systems, customers and business operations
5. Marketing communications
We may contact you with product updates, promotions, invitations or other marketing communications if you have provided consent or where permitted by applicable laws.
You may withdraw your consent or unsubscribe from marketing communications at any time by following the unsubscribe instructions in our messages or contacting us directly.
For marketing messages sent to Singapore telephone numbers, we will comply with applicable Do Not Call requirements under Singapore law.
6. Cookies, analytics and online advertising
Our website may use cookies, pixels, tags and similar technologies to support website functionality, understand how visitors use our website, improve user experience and measure the performance of our marketing activities.
These technologies may help us:
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remember website preferences
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understand which pages are visited
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measure traffic and user interaction
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improve website content and navigation
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show relevant advertisements to people who have visited our website
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measure the performance of digital advertising campaigns
We may use tools and platforms such as Wix, Google Analytics, Google Tag Manager, Google Ads, Meta, TikTok, LinkedIn or other similar platforms, where applicable.
Some of these platforms may collect or process data according to their own privacy policies. You can manage cookie preferences through your browser settings or, where available, through the cookie settings on our website.
7. Retargeting and remarketing
We may use retargeting or remarketing technologies to show relevant advertisements to visitors who have previously interacted with our website, advertisements or social media channels.
This may involve the use of cookies, pixels or similar technologies provided by advertising platforms. These technologies help us understand general audience behaviour and show more relevant ASKO or The K Word content across digital platforms.
We do not use retargeting to collect sensitive personal data.
8. Social media and third-party platforms
When you interact with us on platforms such as Facebook, Instagram, LinkedIn, TikTok, YouTube or messaging applications, the platform may also collect and process your data according to its own privacy policy.
We may use information you share with us through these platforms to respond to your enquiries, manage customer relationships, provide support or improve our marketing communications.
9. ASKO connected appliances and ConnectLife
Some ASKO products may support connected features through the ConnectLife app or other ASKO digital services.
If you download, register or use the ConnectLife app, your account, app usage and connected appliance data are generally handled by ASKO, ConnectLife or their related service providers according to their own privacy policies and terms.
The K Word does not manage ConnectLife app accounts unless we separately collect information from you for local customer support, warranty, service or enquiry purposes.
For more information on how ASKO handles personal data relating to ConnectLife and other ASKO-operated digital services, please refer to ASKO’s Global Data Protection Policy. https://global.asko.com/privacy
10. Disclosure of personal data
We may disclose personal data where necessary to:
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our employees and authorised representatives
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delivery, installation and service partners
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IT, website, CRM, analytics and marketing service providers
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advertising and social media platforms, where applicable
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ASKO, brand principals or authorised partners where required for warranty, support or product-related matters
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professional advisers, insurers, auditors or legal advisers
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government authorities, regulators or law enforcement agencies where required by law
We require third parties who process personal data on our behalf to handle such data appropriately and only for the purposes for which it was provided.
11. Transfer of personal data outside Singapore
Some of our service providers, digital platforms or brand partners may process or store personal data outside Singapore.
Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that appropriate safeguards are in place and that the data continues to receive a standard of protection comparable to that required under Singapore law.
12. Protection of personal data
We take reasonable administrative, technical and physical measures to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we will take reasonable steps to protect the personal data in our possession or control.
13. Retention of personal data
We will retain personal data for as long as it is necessary for the purposes for which it was collected, or as required for legal, accounting, business, warranty, service or regulatory purposes.
When personal data is no longer required, we will take reasonable steps to securely delete, anonymise or dispose of it.
14. Access, correction and withdrawal of consent
You may contact us to request access to, or correction of, your personal data in our possession or control.
You may also withdraw your consent for the collection, use or disclosure of your personal data by contacting us. Please note that withdrawal of consent may affect our ability to provide certain services, respond to requests or fulfil ongoing obligations.
15. Contact us
For questions about this policy, or to request access, correction or withdrawal of consent, please contact:
The Data Protection Officer
The K Word Pte. Ltd.
Email: francis@thekword.com.sg
Address: 50 Kaki Bukit Place, #01-01, Singapore 415926
16. Updates to this policy
We may update this Data Protection Policy from time to time. The latest version will be published on our website with the updated date.
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